<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" href="titles.xsl"?>
<record
    biblionix-libraryname="Albion Municipal Library"
    biblionix-libraryid="863"
    biblionix-libraryusername="albion"
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>02514cam a2200373   4500</leader>
  <controlfield tag="001">2585600031</controlfield>
  <controlfield tag="003">TxAuBib</controlfield>
  <controlfield tag="005">20251010120000.0</controlfield>
  <controlfield tag="008">||||||s2025||||||||||||||||||||||||und|u</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9781040792438</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">104079243X</subfield>
  </datafield>
  <datafield tag="024" ind1="7" ind2=" ">
    <subfield code="a">B0FTFZ6GXQ</subfield>
    <subfield code="2">Amazon</subfield>
  </datafield>
  <datafield tag="028" ind1="5" ind2=" ">
    <subfield code="a">6b07c64a-4f12-4b12-88de-c81375370c9d</subfield>
    <subfield code="b">OverDrive</subfield>
    <subfield code="q">(Reserve ID)</subfield>
  </datafield>
  <datafield tag="028" ind1="5" ind2=" ">
    <subfield code="a">12396371</subfield>
    <subfield code="b">OverDrive</subfield>
    <subfield code="q">(Product ID)</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="d">TxAuBib</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Vasterman, Peter.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2=" ">
    <subfield code="a">From Media Hype to Twitter Storm</subfield>
    <subfield code="h">[Bridges eBook] :</subfield>
    <subfield code="b">News Explosions and Their Impact on Issues, Crises and Public Opinion.</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="1">
    <subfield code="b">Taylor &amp; Francis, </subfield>
    <subfield code="c">2025.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Format: OverDrive OverDrive Read.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Format: OverDrive Kindle Book.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Social problems.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">public opinion.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">twitter storms.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">media hype.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">news waves.</subfield>
  </datafield>
  <datafield tag="520" ind1=" " ind2=" ">
    <subfield code="a">The word media hype is often used as rhetorical argument to dismiss waves of media attention as overblown, disproportional and exaggerated. But these explosive news waves, as well as - nowadays - the twitter storms, are object of scientific research, because they are an important phenomenon in the public area. Sometimes it is indeed 'much ado about nothing' but in many cases these media storms have play an important role in political issues, scandals and crises. Twitter storms sometimes ruin reputations within hours. Although different concepts are used, such as media hypes, news waves, media storms, information cascades or risk amplification, all the studies in this book refer to the same process in which key events trigger a chain of reactions and interactions, building up huge news waves in the media or rapidly spreading social epidemics in the social media. This book offers the first comprehensive overview of this important topic. It is not only interesting for scholars and students in media and journalism, but also for professionals in PR and communication, crisis communication and reputation management.</subfield>
  </datafield>
  <datafield tag="520" ind1=" " ind2=" ">
    <subfield code="a">Media Studies.</subfield>
  </datafield>
  <datafield tag="520" ind1=" " ind2=" ">
    <subfield code="a">Nonfiction.</subfield>
  </datafield>
  <datafield tag="520" ind1=" " ind2=" ">
    <subfield code="a">Sociology.</subfield>
  </datafield>
  <datafield tag="520" ind1=" " ind2=" ">
    <subfield code="a">Politics.</subfield>
  </datafield>
  <datafield tag="538" ind1=" " ind2=" ">
    <subfield code="a">Media Type: eBook.</subfield>
  </datafield>
  <datafield tag="590" ind1=" " ind2=" ">
    <subfield code="a">Importer Version: 2014-01-08.01 Import Date: 2025-10-08 20:00:03.</subfield>
  </datafield>
  <datafield tag="856" ind1=" " ind2="2">
    <subfield code="u">https://samples.overdrive.com/?crid=6b07c64a-4f12-4b12-88de-c81375370c9d&amp;.epub-sample.overdrive.com</subfield>
    <subfield code="3">Excerpt (Kindle Book)</subfield>
  </datafield>
  <datafield tag="856" ind1=" " ind2="2">
    <subfield code="u">https://samples.overdrive.com/?crid=6b07c64a-4f12-4b12-88de-c81375370c9d&amp;.epub-sample.overdrive.com</subfield>
    <subfield code="3">Excerpt (OverDrive Read)</subfield>
  </datafield>
</record>